The Beginnings of Tsong & Tsonggo
The story behind this logo is actually pretty awesome. I met Wil in one of his photoshoots. He was the first talent I spoke to cos he was down to earth and funny. As the day progressed, [I THINK] he started to get comfortable around me, threw me his GoPro and asked me to 'document' the whole shoot. I rolled my eyes (sarcastically of course) because he was making me his yaya (maid). After bonding with him and the rest of the talents, I asked him if he could help get me more clients (cos you know... I'm a workaholic). He said he needed a logo to be done and I got on board with his project. We exchanged contacts and boom, the logo was in action. We met up in the mall and walked around to find inspiration. We sat in Coffeebean and he showed me his first video. I laughed like crazy... and pretty loud... oh well. I suggested we make his logo a character and emblem. We got all excited to see the real deal. After a week, we were editing and adding the logo to his video. Next thing, he's a hit on youtube and people are talking about it. So, all in all, it's really cool to know that a whole bunch of peeps have seen my work even if they don't know the story behind it. Hahaha.
When I pitched this logo to Wil, I suggested we use his 'iconic' American flag bandana which he uses as a scarf in a lot of his photos and videos. He mentioned how he wanted a monkey in his logo as well... so I combined both elements. While designing, I realized how his bandana really makes the logo stand out. Since the monkey is mostly brown, the red, white, and blue gives the image more balance. Choosing the typography for his logo was fun. I knew it had to be something casual and informal because of his style. I also knew Wil was an outgoing, social, and easy going person, so the typography really fit his personality. Overall, I believe this logo really brought out his purpose.
Below is Wil's infamous Salitang Beki (Gay Lingo) Video. Check it out, if you haven't seen it yet:
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