Identity: Children's Clothing Brand

I found this interesting because I like the name of the brand. The client specified how it was a children's clothing brand and their brand name is inspiring. I wanted to keep it simple so I went with a smiley face. It's cute! I gave the circle a sketch feel to make it seem like a child drew the circle. 
"Today I am"... what a really cool and cute name for a clothing brand! Haha. I can't get over it! So empowering! That's right up my alley! Wuhoo!